Wednesday, July 8, 2009

Why The Ambience Matters

There's something to be said for familiarity. There's comfort in knowing our favorite barista makes our drink just the way we like it. It's great to be recognized by our friends from far away. After the stimulation of a trip out of town, it's soothing to come home to furniture already imbued with our scent and butt-print. Morning Fix was like that from the first time I walked it, like my friends had already been hanging out all day, and I was just joining them.



This welcoming quality to the shop is subtle. It's a combination of lights, sounds and textures. The soft indoor lighting mixes indistinguishably with the natural light coming in through the nearly all-glass storefront. The white noise of the air conditioner muffles the sounds of the street and clears a path for the acoustic music on the satellite radio. The table seats are at just the right angle, and the comfort level of the seats is in the sweet spot between "doctor's couch" and "fall asleep every time." The walls are accented but not busy, so the main room has a sense of spaciousness. Finally, if this shop were a shot of espresso, the bathroom would be the crema. The spotless bathroom maintains a pleasant mildly fruity odor, and comes equipped with white-noise fan and a colorful chalkboard.



Morning Fix is exactly what we've come to expect from a neighborhood-scale coffee shop. It's personal, local and run by your neighbors and friends. It benefits from sitting right on the border betwen the Cully and Beaumont neighborhoods, as it soaks up the vibe of Northeast Portland. We serve great coffee at this shop and we're a part of the community, too. That sense of community is tough to describe but easy to feel, and it's what makes Morning Fix such a wonderful little spot.

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